Hupy and Abraham is proud to partner with Suburban Motors in Thiensville for several years, working together to support Wisconsin's motorcycle community through rider education, local events, and motorcycle safety initiatives. Built on a shared commitment to serving riders, the partnership has grown into an important collaboration focused on promoting safer roads, encouraging responsible riding, and giving back to the motorcycle community.

One of the partnership's key initiatives is Hupy and Abraham's long-running "Watch for Motorcycles" campaign, which encourages motorists to stay alert, look twice for motorcycles, and safely share the road. Through Suburban Motors, the firm helps distribute free motorcycle safety materials and educational resources both at the dealership and through social media, reminding drivers that awareness behind the wheel can help prevent serious crashes and save lives.

Throughout the riding season, Hupy and Abraham participates in many of Suburban Motors events, including Party on Main, The Big Unit Poker Run, and dealership open houses. These events bring together riders from across the region and provide an opportunity for the firm's team to connect with the community, answer legal questions, discuss motorcycle safety, and share resources that help riders make informed decisions both on and off the road.

The partnership also reflects a shared dedication to supporting the local riding community beyond the dealership. Whether welcoming first-time riders, reconnecting with longtime motorcycle enthusiasts, or participating in community gatherings, Hupy and Abraham remains committed to being active supporters of the people who make motorcycle culture so exciting.

Hupy and Abraham is grateful for its longstanding relationship with Suburban Motors and looks forward to continuing the partnership for years to come. 

Jill Erin Wellskopf
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Director of Marketing, Hupy and Abraham