Posted on Sep 30, 2014

On September 22 at 5:45 p.m., 44-year-old Stacie E. Madsen of West Allis was crossing the intersection of Highway 100 and Bluemound Road when a dump truck hit her. The driver of the truck, a 34-year-old man, was traveling north on Highway 100 when the accident took place. The Milwaukee Police Department report states he stopped the truck seconds after the accident. Highway 100 and Bluemound is one of the busiest intersections in the state of Wisconsin. The intersection area was recently rebuilt and expanded. Alcohol was not a factor in the case.

Pedestrian crosswalk sign with traffic lights in background
Highway 100 (Mayfair Road) and Bluemound Road is one of the busiest intersections in Wisconsin.

A 66-year-old man was walking near the University of Wisconsin-Milwaukee campus when he was hit by vehicle and seriously injured September 23. The accident, which occurred around 8 a.m. at the intersection of N. Maryland Avenue and E. Edgewood Avenue, had first responders drive the man several blocks away where a medical emergency helicopter was waiting. The driver was a 24-year-old woman from Waukesha. She stayed at the scene and is cooperating with the investigation, and the man was flown to Froedert Hospital for treatment.

Hupy and Abraham has created PSAs for pedestrian safety by declaring that “every corner is a crosswalk” and drivers need to be attentive to pedestrians waiting to cross. Additionally, the personal injury law firm has distributed over 20,000 “Yield to Pedestrians” stickers to help spread this important message more. 

To get your own free “Yield to Pedestrians” bumper sticker, please fill out the form here.


Jill Erin Wellskopf
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Director of Marketing, Hupy and Abraham