Posted on May 30, 2019
Crowd of motorcycles and bikers at Wisconsin Harley-Davidson Honor Ride 

Memorial Day is a special time of the year, reserved for remembering those brave Americans who sacrificed everything to preserve our freedoms. Wisconsin Harley-Davidson in Oconomowoc stepped up with another great turn-out for its Honor Ride to honor our veterans and help send some of them to Washington, D.C. to witness the memorials dedicated to the World Wars, Korea, Viet Nam, and more. The Stars and Stripes Honor Flights are a fantastic tribute and recognition to those who served.  Not everyone rode a motorcycle. Ewald Automotive Group Oconomowoc provided Jeeps to transport a number of veterans to the War Memorial and back as part of the official ride.

Bikes gather at War Memorial in Milwaukee

Hupy and Abraham, S.C. has supported this ride since its inception, and employees participate in the ride as well as setting up an information booth about the firm with free motorcycle awareness items and more. Being a sponsor has been an honor for us and a way of saying thank you to our veterans.

  As bikes were lining up for the big ride, the very popular Hot and Dirty Brass Band entertained the crowd with their stadium style marching band antics. Nine-year-old Liamani Segura performed a moving rendition of our National Anthem, bringing a loud approval from the audience.

This year’s ride was possibly the biggest of all, with a line of motorcycles stretched out along the freeway leaving the dealership.  Several local community police and sheriff’s departments escorted the riders from Wisconsin Harley-Davidson to the War Memorial on Milwaukee’s lakefront. There, a solemn service took place as hundreds of motorcyclists bowed their heads in respect. 

Folding the flag ceremony 

Special guest veterans rode in jeeps to the ceremony 
The Colors fly proudly at the War Memorial

 Most riders returned to the dealership after the ceremony for food, music and games. The riders also enjoyed visiting the many vendors, which included Great Lakes Dry Hootch, Hogs for Heroes, Guitars 4 Vets, Rock River Military Reenactors and more.

Although festivities closed out the day, nobody forgot what the true meaning of Memorial Day is all about and amid the smiling faces was a reverence and respect for the day.

If you're on Facebook - view a great aerial shot of the ride



Lining up in the War Memorial parking lot


Tony Sanfelipo
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Senior Motorcycle Accident Investigator