Hupy and Abraham was a sponsor of the This Time Tomorrow Foundation Annual Benefit Concert: Storytellers, which took place on Saturday, November 15, at the Pfister Hotel in Milwaukee. Four hundred people gathered at the Gala, which included a silent and live auction that listed rare music and sports memorabilia specifically for this event. Nora Collins, a well-known Milwaukee singer, performed during the reception before dinner. 

This Time Tomorrow’s missions states “Using music and the arts to inspire hope, This Time Tomorrow provides financial support to individual families and organizations focused on cancer research, education or advocacy. It is our goal to help those affected today reach the tomorrow they deserve.”

Hupy and Abraham employees at Benefit Concert sitting
Hupy and Abraham employees at the
5th Annual This Time Tomorrow Benefit concert.

Hupy and Abraham’s sponsorship for the event was recognized on screens during the dinner of the event, displayed around the reception and noted in the program. The dinner opened with a video of four families receiving the TTTF “Random Acts of Kindness.” A check was given to each family with members battling cancer to help with medical expenses.

After dinner, the “Storytellers” portion began with actor C. Thomas Howell, known for his roles in “The Outsiders” and “The Hitcher” sharing stories from throughout his career including interactions with some of Hollywood’s most notorious names.  And, comedian Mark Eddie gave a hilarious musical performance covering trends of star musicians.

TTTF is one of few organizations where 100% of proceeds go to the families and organizations supported.  All board members are volunteers and give up their time to promote the organization.

Every year at the gala, an artist does a rendition of the song “This Time Tomorrow” which inspired the creation of the foundation. This year’s honoree, Naima Adedapo of American Idol fame, debuted her special cover and accompanying video. Finally, Jay DeMarcus from the popular country band Rascal Flatts closed the program with a performance.

This is the first time that Hupy and Abraham has sponsored a This Time Tomorrow Event, but the firm has been very active with its support of organizations that promote cancer research. Michael and Suzanne Hupy are very involved with the Wisconsin Breast Cancer Showhouse and the firm sponsored the 2014 “Pinktacular Salute to Survivors” event.  

Jill Erin Wellskopf
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Director of Marketing, Hupy and Abraham