Hupy and Abraham, S.C. is proud to announce that its commercial “Shirtless Executive” and YouTube video “Run for Justice” have both been named Gold Winners in the 2025 Viddy Awards. In addition, the firm’s YouTube series “Behind the Handlebars” and its TikTok account received Honorable Mentions.
Expertly produced by Market Masters–Legal, the award-winning “Shirtless Executive” commercial delivers a bold visual message about the firm’s success in challenging unfair insurance practices. The spot humorously portrays an insurance adjuster—having just had a low-ball offer rejected by the firm—metaphorically “losing his shirt.” The memorable concept underscores Hupy and Abraham’s commitment to securing full and fair compensation for clients.
The Gold-winning “Run for Justice” video highlights Hupy and Abraham employees participating in the Milwaukee Justice Center’s annual run. Through dynamic race footage and behind-the-scenes moments, the video celebrates the firm’s longstanding partnership with the Center and reinforces its dedication to supporting access to justice. In addition to sponsoring the event, the firm actively engages in advancing the Center’s mission of providing free and low-cost legal services to those in need.
The Viddy Awards recognize excellence in video production across broadcast, digital, and social media. Founded in 1995 by a collective of editors, producers, writers and videographers, the awards are judged by the Association of Marketing and Communication Professionals. This year, Hupy and Abraham was honored among leading brands including Johnson Controls, Samsung and AARP.
