Posted on Feb 19, 2021

Slow Down. Save Lives. is a new initiative launched by Hupy and Abraham, S.C. to raise awareness of reckless driving in the city of Milwaukee. The initiative emphasizes raising understanding and encouraging drivers to slow down and pay attention to the roads.

The message is timely.  The number of traffic-related deaths in Wisconsin this year has surpassed the totals for each of the last two years. Until 2020, road deaths had been declining. Figures from the Wisconsin Department of Transportation show 573 fatalities as of Dec. 20. Most fatalities were fueled by extreme speeding and distracted driving.

This campaign will focus on Milwaukee’s most dangerous intersections—60th and Capitol, 27th and Center, Cesar Chavez and Greenfield, and 35th and National. Previously, the law firm partnered with various city leaders on the Take it EZ Milwaukee initiative, and now the firm is bringing the rebranded campaign back. 

Attorney Michael Hupy, “We need to reduce speed. We need to prevent accidents. We need to save lives.”

Slow Down, Save Lives is set to launch in February 2020. The law firm has bumper stickers and yard signs available at no cost within the markets we serve.   

The law firm continues its commitment to public safety and awareness. The firm’s “WATCH FOR MOTORCYCLES,” “YIELD TO PEDESTRIANS” and “DNT TXT N DRV” campaigns have reached millions of people. The firm’s mission is to make the roads safer for everyone and educate the public.

Jill Erin Wellskopf
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Director of Marketing, Hupy and Abraham