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Victory Motorcycles Closes as Polaris Shifts Focus

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Posted on Jan 10, 2017

On January 9, 2017, Polaris Industries announced that after 18 years in the American cruiser industry, they are closing Victory Motorcycles, effective immediately. Citing difficulty competing in the heavyweight market, the brand has produced nearly 60 models over its lifetime, been honored with 25 top industry awards, and even recently experienced an 18 percent increase in sales in the second quarter of 2016.

“This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” said Scott Wine, Polaris chairman and chief executive officer. “Our focus is on profitable growth, and in an environment of finite resources, this move allows us to optimize and align our resources behind both our premium, high-performing Indian Motorcycles brand and our innovative Slingshot brand.”Despite closing, current Victory motorcycle owners don’t need to worry, as the company says it will continue to supply parts for the Victory lineup and honor warranties for the next 10 years.

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Written by: Melissa Juranitch

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