Posted on Sep 10, 2014

side mirror of car with motorcycle in viewBecoming an attentive driver who is always well aware of one’s surrounding can take years of practice and experience. That’s why it’s imperative for new drivers to be extra mindful of riders.

Motorcyclists are not only the hardest to detect on the road, but they’re also the most vulnerable. In fact, motorcyclists are 75 times more likely to die in serious crashes than car drivers.

Combine those two factors and it’s not hard to see why motorcyclists account for 20 percent of all road deaths and serious injuries despite representing only one percent of road traffic.

To avoid contributing to these statistics, new drivers must take more time to look for riders and keep a safe distance from them. Remember, motorcycles move into “blind spots” much more quickly than full-size vehicles.

Since motorcycles are very narrow, riders are more likely to pass on either side. It’s especially important for new drivers to keep this in mind when turning. Whether turning left or right, double-check mirrors and blind spots.

Also, keep in mind the speed factor when motorcycles are nearby. Approximately 8 of 9 motorcycle deaths occur on roads with a speed limit of 40 mph or higher. Remember, motorcyclists don’t have the external protection that typical motorists do, making them extra vulnerable to high speed collisions.

Hupy and Abraham, S.C. not only stands up for the rights of injured riders, the firm is also dedicated to reducing the number of accidents. The firm’s “Watch For Motorcycles” message has been viewed millions of times on free bumper stickers, billboards, newspaper announcements and public service announcements.

Jill Erin Wellskopf
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Director of Marketing, Hupy and Abraham