I think in a lot of jurisdictions, there is a stigma against people injured by riding motorcycles.   

In Wisconsin, you don’t seem to see that, and I think that’s because Harley-Davidson has been such a mainstay that you don’t get that stigma. 

I think the traditional Harley rider is not someone that drives crazy or fast or reckless. I think it it’s just a motorcycle enthusiast who loves the open road.