Pedestrian Fatalities Increasing on a National Scale

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Since 2009, pedestrian fatalities have increased by more than 7.5 percent on a national scale. With more than 4,000 pedestrian fatalities occurring each year since the turn of the century, these statistics are trending in the wrong direction, demonstrating the need for increased pedestrian awareness.

Whether you prefer to travel by car, motorcycle, bus or bicycle, every single person becomes a pedestrian at some point. Unfortunately, a pedestrian is killed every two hours and one is injured every seven minutes in traffic accidents on average.

To make the roads safer, the Federal Highway Administration is implementing more roundabouts, pedestrian crossing islands and pedestrian hybrid beacons.

Key Factors of Pedestrian Accidents

  • Time of day: More than two-thirds of the pedestrian fatalities in 2012 occurred between 6:00 p.m. and 6:00 a.m.
  • Age: People over the age of 70 have the highest pedestrian death rate
  • Location: In 2011, three out of four pedestrians were killed in urban areas

Pedestrian Statistics in Your State

  • Wisconsin: Since 2008, Wisconsin’s pedestrian accident statistics have remained virtually unchanged. To generate a positive trend, some local police departments are closely monitoring marked crosswalks and issuing written warnings to violators.
  • Illinois: Since 2007, Illinois has reduced its number of pedestrian accidents by more than 34 percent. Still, it’s the 12th most dangerous state for pedestrians in terms of fatalities per capita.
  • Iowa: Back in 2003, Iowa had the lowest rate of pedestrian fatalities per capita in the entire nation. Since then, they’ve dropped significantly and currently stand as the 17th safest state in the nation.

Educating the Public

To reduce the number of accidents and fatalities, Hupy and Abraham, S.C. is leading the charge in promoting awareness of pedestrian right-of-way laws. To help drivers better understand that they should be yielding to pedestrians at all corners and crosswalks, the firm has distributed more than 20,000 “Yield To Pedestrians” bumper stickers in the last year alone.

Hupy and Abraham, S.C.’s “Save a Life. Yield To Pedestrians” PSA has aired nearly 1,000 times in Wisconsin, Illinois and Iowa and Attorney Michael Hupy has appeared on live television and written letters to local police chiefs to raise awareness.

Jill Erin Wellskopf
Director of Marketing, Hupy and Abraham