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Last year, Hupy Law Firm sponsored alcohol awareness public service announcements. The message was aired on cable network channels in Dane and Jefferson Counties, Wisconsin. Hupy Law Firm accident investigator, Tony Pan Sanfelipo is a member of the Jefferson County Motorcycle Crash Prevention Committee. He is featured in the PSA and the message is, "Don't drink and ride." The spot was so popular that the committee chose to air it again this year, and the Hupy Law Firm not only is sponsoring the clip for the months of July and August, but also bought additional airtime for May and June, because the message is so strong and so important. The service message will air during most of the major riding season in Wisconsin. The message will reach out to over 270,000 households in the two counties over a four-month period.