Harley-Davidson Museum Site Approved

November 3, 2004

Harley-Davidson Motor Company announced that the site of their much anticipated museum (6th and Canal Street) has been selected and approved. On November 3, 2004, the Milwaukee Common Council approved the sale of 20 acres of land, located just south of downtown Milwaukee. Harley-Davidson wanted to build the museum in Milwaukee, to compliment the historic Juneau Plant, site of the original factory.

Lara Lee, Harley-Davidson Vice-President responsible for museum development, expressed appreciation for the Common Counsel's vote of approval and for the tremendous support from Mayor Tom Barrett and the Milwaukee community.

The location of the new museum is currently occupied by a Milwaukee Department of Public Works facility. The plan is to have that occupant fully moved out by 2006, and the Harley-Davidson museum will be completed in two years (2008). The first phase of the project will consist of an 110,000 square foot complex, including the museum, cafe, retail store, office and restaurant with banquet facilities.

The project will generate 500 on-site construction jobs, 70 full-time and part-time jobs, and 40-70 people to staff the 300 capacity restaurant.

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